Trifecta
Creative Director
Trifecta is renowned for its holistic approach to nutrition known for sustainably sourced macro balanced meals. The gap between active movement and food wasn’t translating into scalable brand traction. We needed to prove that organic meals fuel elite performance and make that story impossible to ignore.
Solution
I built an omni-channel creative engine:
Athlete partnerships (UFC, CrossFit, NFL) shot in dynamic style—high-contrast, motion, gritty, premium.
30-day cycling content sprints: 200+ motion ads, 50 stills, sourcing over 30 UGC reels per month.
Performance feedback loop: Campaign assets, partner programs, community challenges, and educational content —kill/scale decisions every 72 h.
Outcome
Scaled revenue from >1M to 120M+
CAC dropped over 35% while spend increased 4×.
Official Meal Delivery of UFC, CrossFit
Scaled revenue from >$1M to $120M+
Official Meal Delivery of UFC, CrossFit
300+ affiliates with over 30 million in reach
